we asked our survey to many different people of all different; ages, sex's, cultures, backgrounds, lifestyles so we could get a broad range of different results from people and to see how they felt and what they felt about the song. From doing this it helped us gain an insight into what sort or age group and target group of consumers that we would be aiming towards when doing the video. This is a key piece of research as essentially it would allow us to develop an idea of video style that we would be using as we would want it to stand out to the target market.
Alot of the results were saying that people understood that the song was an up-beat happy song with a fast tempo so we would to create a video which fits this style and for example we wouldnt have clips of people being sad or down as it wouldnt work with the lyrics and the tune. Aswell as happy people also thought that it was a song about love and a young couple so straight away this has given us an idea to work around.
unfortunately i cannot upload the video clips of the surveys being carried out.
Ricky Lawrence
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